Maintaing a Smart Online Profile

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Rick Sears, “Nation’s Leading Career  Readiness Expert”

Is your current or even past social media profile killing your job search? Did you know that many employers use social media pages as a final reference check? Did you know that employers can pay a very small fee to see what is on your page even if it is private or blocked? Did you also know that employers can pay an additional fee and see anything YOU’VE EVER had on your public profile (even if you’ve deleted it)?

More than ever, you must be conscious of what you are putting on your social media profiles and how you are indeed marketing yourself. You may be currently employed and content in your current position, but you never know when you may be looking for another position in the future due to layoff or really any circumstance. If you are not employed currently, you need to present yourself to match the company cultures of most companies out there. You want to be sure you do not inhibit others from wanting to hire you due to things they are finding offensive within your online profile. Here are some basic things to avoid:

Below were the top concerns hiring mgrs. (per CareerBuilder) responded they had when checking candidates social pages:

•  41% referenced alcohol or drug use
•  40% had inappropriate pictures or images
•  29% had poor communication skills
•  28% bad mouthing of former employers/employees
•  22% unprofessional screen names
•  21% notes showing links to criminal behavior
 
Also, be mindful to restrain from making posts that may be political or controversial.

Good News, (Per LinkedIn),50% of hiring managers in the study found content on a social network helped them hire a candidate.

Many say, that what I do in my personal life shouldn’t represent what I do in my work life. Unfortunately, discrimination is rampant, and if a potential employer has 3 great candidates in front of him/her and then uses a social media reference as their final decision, you could be out of the running if you are doing any of the things noted above.

Remember you are a product being marketed to a company, and the company is only going to hire someone that is going to support a bright business future for that company. Financial success and good press is what they are looking for, and in your job search “bad press [isn’t] good press”. Do not market yourself in a way that could be offensive or controversial to others. Be sensitive to the typical company culture and be mindful of what an ideal job candidate represents.

Good Luck in Your Job Search!

Reach out to me on LinkedIn and Twitter with any questions you may have. Rick Sears: @RickSearsandCMI